DWise, J2-Reliance & Profusion are now part of Atombit
atombit

We are an experience intelligence innovator, data analytics and AI solutions provider

We enable radical transformations for large, complex businesses to help them enhance profitability and realise their potential. We are one of the first businesses ever to promise and deliver profit outcomes.

Operating model venn diagram

An operating model that enables differentiated value

Best-in-class technologies

Tried and tested solutions that expedite insights and value creation.

Market leading talent

The ability to attract, engage and develop a unique combination of elite talent.

Profit-generating methodologies

A proven model of orchestrating technology and talent for a fast ROI.

Bespoke data analytics and AI solutions

Leverage opportunities and counter threats to transform existing operating models.

Best-in-class technologies

The optimal technology stack, delivered in partnership with the market-leading vendors, to transform customer experience and employee engagement.

Conversation
Intelligence

Conversation Intelligence solutions use AI tools and platforms to analyse customer interactions across channels, uncovering insights to enhance service and improve experiences​.

Customer Feedback
Management

Customer Feedback Management solutions capture and analyse customer and employee feedback to improve products, services, and overall customer experience.

Artificial Intelligence &
Machine Learning

AI/ML solutions leverage artificial intelligence and machine learning to enhance decision-making, deliver data-driven solutions for multiple business needs.

Generative
AI

Gen AI solutions utilise generalised Large Language Models to perform a wide range of tasks without specific programming, mimicking human learning capabilities.

Market leading talent

The specialist groupings of skills and expertise that must interact and align to uncover insights, ideate CX and EX strategies, and implement change.

Insight Innovators

Data Scientists, Data Engineers, Artificial Intelligence and Machine Learning Specialists. Focused on harnessing the power of data to generate valuable insights and predictive models. Analysing
complex datasets to uncover trends and patterns. Building the infrastructure necessary for data collection, storage and processing. This group leverages advanced algorithms to create innovative solutions that drive business transformation.

Business Strategists

Business Analysts, Solution Architects, and Industry Specialists. Focused on understanding a clients' needs, analysing business processes, and designing solutions that align with strategic goals. Translating client requirements into actionable specifications, ensuring the technical feasibility and integration of solutions, and bringing deep sector-specific knowledge to solve unique industry challenges. This group bridges the gap between business objectives and technological implementation.

Engagement Enhancers

Customer Experience / Employee Experience Experts, UX/UI Designers, and Change Management Specialists. Dedicated to improving user experiences and ensuring smooth transitions during technological and process changes. Focused on enhancing satisfaction and engagement, creating intuitive and visually appealing interfaces, and developing strategies to facilitate adoption and minimise resistance. This group ensures that solutions are user-centric, fostering high engagement and satisfaction linked to ROI.

Efficiency Optimisers

Operations Experts, Project Managers, and Cybersecurity Specialists. Focused on optimising business operations, identifying automation needs, managing project delivery, and ensuring data security standards are maintained. Dedicated to streamlining processes for greater efficiency, orchestrating project execution to ensure timely and budget-compliant delivery, and protecting data and systems from threats. This group ensures that client operations are efficient, secure, and aligned with strategic goals.

Profit-generating methodologies

The orchestration necessary to leverage the best-fit technology platforms and elite talent to enable predictable, scalable returns.

Assess

PHASE 1
Define the As-Is Model. Problem statement definitions, desired outcomes, and alignment with key stakeholders.

Design

PHASE 2
Define the To-be Model, potential and ideate solutions. Atombit solutions mapped to resolve problems and realise value anticipated outcomes.

Deploy

PHASE 3
Data ETL, testing, results, insights and recommended solutions (technologies and methodologies).

Manage for ROI​

PHASE 4
Continuous ROI improvement from iterative ongoing process cycles.

Solutions that enable radical CX & EX transformations.

Profit enhancing. Value generating. Measurable ROI.

Growth

Drive customer acquisition, expansion, and lifetime value through smarter targeting, engagement, and experience strategies.

Predict the likelihood, value, and month of close for every deal. Switch from gut instinct to AI-powered predictive modelling that focuses sales teams on high-ROI opportunities via real-time CRM integration. Spend less time guessing and more time closing.
Set the optimal price for every customer, product, and moment. Personalise pricing to maximise ROI based on elasticity, propensity to buy, surge conditions, and upsell potential. Move from blanket pricing to dynamic, precision-driven strategies that drive higher returns in any environment.
Expand your visible market to uncover prospects you can't see today. Map the full universe, identify buying power, and segment by value. Give sales and marketing complete visibility to target earlier, prioritise better, and build a stronger pipeline.
Predict the profit potential of every customer and optimise engagement across acquisition, growth, and retention. Personalise at scale, act early to build loyalty, and turn satisfaction into longer tenure, higher spend, and greater lifetime value.
Capture and act on feedback at every moment of truth to transform interactions into deeply personal relationships. Listen, think, and act in real-time to turn every experience into a growth opportunity – increasing satisfaction, loyalty, and spend.
AI-powered proactive retention program that predicts churn risk at the individual customer level and activates a structured intervention process. Enables timely engagement with high-risk customers to resolve issues before attrition occurs, ensuring a positive return on investment.
Boost omnichannel B2B and B2C sales performance through an AI-driven engine that recommends the optimal commercial action for each customer. Includes both the intelligence layer and the operational journey needed to execute data-driven sales initiatives effectively.
Recommend the right action for every customer, in every moment. Use real-time data, behavioural signals, and AI models to personalise decisions across marketing, sales, and service. Adapt to context, learn over time, and prioritise what drives the greatest value. Increase conversion, retention, and satisfaction through precision-led engagement.
Lower complaint volumes by forecasting complaint risk on a per-customer basis and initiating proactive engagement. Combine predictive analytics with a structured care process to address concerns before they escalate into formal complaints.
Efficiency

Optimise operational performance to increase productivity, reduce waste, and accelerate execution.

Eliminate waste by cutting low-value, redundant, and obsolete SKUs. Focus sales, operations, and production on the highest-margin products, streamlining processes, reducing admin burden, and unlocking capacity for faster, more profitable growth.
Predict and control retail demand volatility for perishable goods to optimise margins. Detect anomalies early, correct deviations fast, and maximise yield, availability, and profitability across high-risk, fast-moving goods.
Automate targeted client outreach across the engagement lifecycle, from landing and onboarding new customers to driving adoption, expansion, and renewal. Turn CRM insights into dynamic campaigns that accelerate loyalty, growth, and customer lifetime value.
Expand research capacity without increasing internal overheads. Deliver flexible, embedded support across the full research lifecycle, integrating into client systems and automated research platforms to speed insight generation and operational efficiency.
Automate the creation of complex, precision-critical customer communications to reduce manual effort, eliminate errors, and improve speed to response. Transform critical interactions into consistent, compliant, and high-impact outputs that protect revenue and enhance operational efficiency.
Enhance the efficiency of front-office operations with Agentic-AI applications that assist contact centre agents in real time and enable intelligent, personalized self-service across channels. This solution drives faster resolution, improves customer satisfaction, and reduces operational costs.
Leverage AI-powered volume and workload forecasting to optimise shift planning in labour-intensive environments. Ensure efficient resource allocation, elevates both employee and customer experience, and delivers measurable return on investment through improved operational effectiveness.
Risk

Detect and mitigate strategic, operational, and compliance risks early to protect revenue, reputation, and resilience.

Detect breaches of Consumer Duty obligations and CONC rules in real time by analysing customer interactions, transactions, and support activities. Identify and mitigate regulatory risks at scale to protect against fines, compensation costs, and reputational damage.
Predict the likelihood of applicant default before credit approval by analysing behavioural, financial, and credit data. Strengthen risk-based decisioning, protect portfolio quality, and reduce downstream losses through earlier, smarter assessment.
Detect and prevent fraud across customer transactions, service interactions, and account activity. Identify anomalies in real time to minimise financial losses, accelerate investigations, and ensure regulatory compliance.
Monitor emerging threats, competitor moves, and customer shifts in real time. Derisk product strategy and roadmap decisions by acting early on customer intelligence and competitive insights to strengthen resilience and seize first-mover advantage.
Improve GenAI model quality, accuracy, and usability by embedding expert human feedback and calibration at the most critical training and QA stages. Identify nuance gaps, retrain intent handling, and safeguard model performance to scale AI systems safely and effectively.
Improve compliance performance by leveraging Conversational AI to analyse customer interactions and integrating automated and human-led quality assurance. This solution identifies policy breaches and guides the organization toward full adherence to regulatory and internal standards.
Talent

Maximise employee contribution, development, and retention to strengthen workforce performance and ROI.

Automatically match candidates to roles based on the traits of high-performing employees to optimise retention, productivity, and engagement. Predict fit and future performance at hiring stage to accelerate time to value, build stronger teams, and extend tenure from day one.
Capture and act on employee feedback and sentiment at every moment of truth to build deeper engagement and loyalty. Listen, think, and act in real-time to turn every employee experience into an opportunity to strengthen relationships, preserve expertise, and reduce hiring costs.
Identify and address attrition risk before it impacts performance or productivity. Analyse behaviours, engagement, and performance data to surface early warning signs, uncover drivers of flight risk, and prioritise targeted interventions. Retain high-value talent, reduce replacement costs, and preserve institutional knowledge.
Unified Solutions

Deliver cross-functional transformation that combines growth and efficiency, whilst controlling risk and engaging talent to maximise ROI.

Deliver personalised service at scale with human-like precision. Connect every customer touchpoint, feedback signal, and operational insight to create a seamless experience that feels both personal and intelligent. Blend interaction intelligence, real-time feedback, and generative AI to orchestrate exceptional omnichannel service, without compromising efficiency or experience. Turn complex service interactions into intuitive, adaptive workflows. Empower frontline teams with real-time coaching, predictive insights, and intelligent assistance that boosts CSAT, reduces churn, and improves operational ROI.
Evolve from a product-based business into a relationship-led service provider. Shift beyond transactional touchpoints by building a model that captures interaction data, delivers ongoing value, and nurtures loyalty over time. Connect CX, data, and AI to power personalised engagement, proactive service, and new revenue streams, turning one-off purchases into long-term relationships. Unlock recurring value, deepen customer understanding, and transform experience into a competitive advantage.
Create an organisation that listens, thinks, and acts like a human—at scale. Establish and sustain deeper relationships by combining real-time feedback, behavioural insight, and AI-led decisioning. Move beyond transactional interactions to deliver personalised experiences shaped by intent, emotion, and context. Build trust, accelerate resolution, and drive measurable improvements in satisfaction, loyalty, performance, and profit.
Enabling Solutions

Establish the strategic foundations that accelerate transformation, enable scale, and ensure every solution delivers measurable value.

Translate business ambition into a pragmatic, future-ready data strategy. Align organisational goals with an operating model built for scalable delivery – clarifying team structure, roles, governance, and ways of working. From vision to execution; empower data teams to focus on what matters most: enabling smarter decisions, accelerating transformation, and unlocking measurable value.
Build the data backbone needed to scale. Modernise platform architecture, pipelines, and governance to deliver clean, connected, and compliant data at speed. From cloud-based infrastructure to security, engineering, and quality assurance, this solution creates a resilient foundation for AI, analytics, and product development—ensuring growth ambitions are never held back by legacy complexity.
Benchmark customer and employee experience against strategic potential, then build a roadmap to close the gap. Diagnose maturity across interaction, feedback, and execution layers to identify what’s working, what’s limiting progress, and where to invest for maximum return. Align leadership around a unified CX and EX vision with clear priorities, targeted actions, measurable commercial impact, and ROI.
Plug high-performing talent directly into your team to accelerate delivery and close capability gaps. From elite individual contributors to experienced team leads, augmentation provides hands-on expertise without the overhead or learning curve—unlocking immediate value from day one.

Our people

The individual brilliance and collective strength behind what we do.

Paolo Righetti

CEO & Founder
Based in Switzerland
Atombit
Visionary Thinking
Innovation & Invention
Transformation Leadership
The Human Business
Relentless Curiosity
Experience Intelligence
Data Analytics
Intersection of Atoms & Bits
An inquisitive physicist at heart, Paolo splits his time between alpine adventures and global travels. Whether skiing, cycling, or cooking for those who host him, he brings curiosity, empathy, and warmth wherever he goes.

Gabriele Albani

Chief Operating Officer & Director
Based in Italy
Atombit
Exceptional Relationship Builder
Data-driven Business Solutions
Cross-functional Execution
Team Building
CX / EX Process Design
Enterprise Operations Optimisation
Advanced Analytics Deployment
Clarity from Complexity
Outside of work, you’ll find Gabriele splitting his free time between running, cycling, and enjoying the beauty of Italy with family and friends. Sailing is his greatest passion when the family remembers they’re also a strong sailing team.

Luca Pepere

Chairman & Co-founder
Based in United Kingdom
Atombit
Corporate Strategy
Strategic Thinking
Growth Strategy
M&A
Buy & Build
Effective Communications
Problem Solving
Resilience
Outside of work, Luca is most at home in open water - paddle boarding across the English Channel or the Straits of Gibraltar, or diving with sharks. He’s calm under pressure, thrives on challenge, and never stops pushing his limits.

Steven Willert

Chief Marketing Officer
Based in United Kingdom
Atombit
GTM Strategy
Product Strategy
Brand Equity
Experience Design
Lifecycle Management
Sales Enablement
Martech Innovation
Demand Generation
Outside of work, time is precious, so Steven keeps it fun. You’ll find him running, swimming, skiing, or playing anything that involves a racquet. And when he’s not doing sport, he’s building something in the garden or out with the family and dogs.

George Acquah

Finance Director
Based in United Kingdom
Atombit
Financial Reporting
Finance Transformation
Team Empowerment
Team Building
Technical Accounting
Talent Development
KPI Insights
Commercial Awareness
Outside of work, if he's not chasing after his two children, George will sometimes be found playing the piano, or at a gathering involving old/classic cars and motorsport.

Anna Thomas

Chief Analytics Officer, Amplify Analytix
Based in India
Joined via Amplify Analytix
Business problem solving
Causation & Correlation
Translating Strategy to Data
Purpose-led Team Building
Analytics With Impact
Good storyboarding
Perseverance
Coaching & Mentoring
In her spare time, Anna runs a theatre company and enjoys directing plays, but prefers to stay off stage! She loves watching movies and discussing them at length. Her favourite thing to do is going to the dog park with her dog and family.

Borislav Domuschiev

General Manager, Dwise Consulting
Based in Bulgaria
Joined via Dwise
Market Research
Team First Attitude
Talent Sourcing
Team Leadership
Crisis Management
Technology Adoption
Critical Thinking
Presentation Skills
When he’s not working, Bobi is probably playing volleyball—on the beach or grass—or out riding cross-country trails on his bike. He enjoys walking his dog and takes the stage with his band, singing and playing instruments at clubs and festivals.

Damien Arnol

Director & Co-founder
Based in United Kingdom
Joined via J2
Data and AI strategy
Business Consulting
Team leadership
AI and ML
Project Mangement and Delivery
Complex problem solving
Tech for Business Communication
Cross-functional collaboration
Outside of work, Damien is a family man who enjoys spending time with his wife and son. He is also a competitive sailor with a Fastnet victory under his belt and a track record in sports team leadership.

Fergus O'Hanlon

Lead Machine Learning Engineer, J2
Based in United Kingdom
Joined via J2
Complex Problem solving
AI and ML
Consulting
Team Leadership
Solution Architecture
System Design
Cloud Infrastructure
Continuous Learning
Outside of work, Fergus enjoys staying active and spending time outdoors – whether hiking, travelling, or going to the gym. He has a strong interest in music, nature, and plants, and values time with friends. He played the button accordion competitively for several years as part of traditional Irish Céilí and Grúpa Ceoil bands, and also won a gold medal at the Dublin Fleadh Cheoil for solo performance.

Guy Marson

CEO & Founder, Profusion
Based in United Kingdom
Joined via Profusion
Business Strategy
Marketing Automation
GTM Strategy
Data Analytics
Leadership
Digital Strategy
Mentoring & Coaching
Outside of work, Guy’s either in the mountains, on the water, or fixing something with a Makita in hand. He’s a farmer, wingfoiler, skier, and always happiest when he’s building, doing, or exploring.

Jonathan Halbert

Data Analytics Lead, J2
Based in United Kingdom
Joined via J2
Data-Driven Consulting
Project Management & Delivery
Team Assembly & Leadership
Data Strategy
Strategic Problem Solving
Cross-Functional Collaboration
Data Analytics
Data Visualisation & Storytelling
In his free time, Jonathan loves all things sport - especially rugby, tennis and darts. He also enjoys attending live music events, and spending time in the kitchen cooking for friends and family.

Katie Shivanandan

Managing Director, Profusion Data
Based in United Kingdom
Joined via Profusion
Data Strategy
Data Foundations
Large Scale Transformations
Mergers & Acquisitions
Data Products
Data-drive Value Creation
End-to-end Data Leadership
Navigating Complexity at Scale
Outside of work, Katie’s usually exploring, whether that’s new countries, mountain trails, or the perfect glass of wine. A lifelong sports fan, she follows F1, the Premier League, and the NFL with equal passion.

Komal Heyler

Managing Director, Profusion CRM
Based in United Kingdom
Joined via Profusion
CRM Strategy & Execution
Marketing Automation
GTM Strategy
Omnichannel Strategy
Email Marketing
Customer Experience
Marketing Leadership
Data-led Marketing Strategy
Outside of work, Komal draws energy from travel, theatre, and championing women in tech. She brings a founder’s spirit to everything she does - mentoring others, staying curious, and challenging the status quo with purpose.

Konstantina Dechkova

Account Director, Dwise Consulting
Based in Bulgaria
Joined via Dwise
Account Management
Build and implement processes
Market Research
Data Analytics
KPI Insights
Team Building
Team Leadership
Outside of work, you might find Koko exploring Europe and North America or singing loudly at metal concerts and festivals. During winter weekends, she’s most likely to be found on the ski slopes in Borovets.

Laura Murphy

CEO, Amplify Analytix
Based in Netherlands
Joined via Amplify Analytix
Purposeful Problem Solving
Framing What Matters
Human-Centred Leadership
Diversity & Inclusivity
Macro & Micro Clarity
Team Goals & Alignment
Funnel Analytics
Relentlessness
Outside of work, you'll find Laura spending time with her three very energetic boys and cooking and bbqing with her husband. She is a school governor and a team leader of an under 13 football team in her 'spare' time.

Marianne Withers

Business Partner
Based in United Kingdom
Atombit
Cultural Transformation
Employee Engagement
Employee Experience
Operational Transformation
Process Transformation
Customer Experience
Relationship and Collaboration
Honesty and Integrity
When Marianne is not working, which is not that often, she will drive out, roof down and music playing and enjoy the moment with her husband. Additionally, there is a huge love for sport, especially rugby and cricket.

Milena Petrova

Director of Data Science, Amplify Analytix
Based in Bulgaria
Joined via Amplify Analytix
High ownership
Adaptability
Data driven decision making
Empathy
All things math
Grit and perseverence
Innovation in Data Science
Abstract thinking
Outside of work, Milena can be found rediscovering her home country of Bulgaria and the city of Sofia after being back from 18 years of studying and working abroad.

Papli Banerjee

General Manager, Amplify Analytix
Based in India
Joined via Amplify Analytix
People-first Leadership
Insight-Driven Problem Solver
Strategic Stakeholder Partner
Versatile Leadership
Driven by Resilience
Building empowered teams
Adaptive Problem Solving
Nurturing Talent
Outside of work, Papli enjoys staying active through workouts and long walks with her husband. She cherishes quality time with her teen daughter and loves playing with dogs and cats. A fan of suspense and horror films, Papli also has a deep passion for music and enjoys listening to a wide variety of genres and languages.

Rebecca Middleton

Finance Director, Profusion
Based in United Kingdom
Joined via Profusion
Financial Reporting
Planning & Analysis
Financial Leadership
Operational Efficiency
Process Automation
Cross-Functional Collaboration
Risk Management
Strategic Finance Partnerships
Outside of work, Rebecca swaps spreadsheets for surfboards, ski slopes, and cold water swims. A natural explorer, she’s happiest outdoors or learning something new — currently chasing fluency in Spanish and Arabic.

Sani Gaydarska

Director of Analytics, Amplify Analytix
Based in Bulgaria
Joined via Amplify Analytix
End-to-end Process Leadership
Operations Optimisation
Crisis management
Team Enablement
Business and data analytics
Decision intelligence
Strategic Perspectives
Mentoring
Outside of work, Sani is an outdoor sports enthusiast - who does mountain biking, hiking, snowboarding and bouldering. She also enjoys reading sci fi and fantasy.

Our locations

United Kingdom

535 King's Rd, London, SW10 0SZ, United Kingdom

United Kingdom

69-77 Paul St, Telephone House, London, EC2A 4NW, United Kingdom

United Kingdom

The Leather Market, 11-13 Weston St, London, SE1 3ER, United Kingdom

Bulgaria

65 Shipchenski prohod Blvd, Entrance B, Floor 2, Sofia, Bulgaria

Bulgaria

Aleksandar Malinov Boulevard 31, Campus X building 3, 1729 g.k. Mladost 1A, Sofia, Bulgaria

Netherlands

De Cuserstraat 93, 1081 CN Amsterdam, Netherlands

India

Kalyan Nagar, Bengaluru, Karnataka 560043, India

Get in touch

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